Wednesday, September 26, 2012

Cloth Diapers Going Mainstream....Problem?

I have to say, I was very impressed with a blog post that I read today from the Cloth Diaper Guru on FuzziBunz being on Shark Tank.    It has been the consensus over the years throughout the cloth diaper industry (both users, retailers and manufacturers) that going big time was bad, that going mainstream was a sell out and many would wish to keep the modern cloth diaper movement under wraps (no pun intended).  But I have never understood that concept.  Why?

Is it not every parent's right to be exposed to such a solutions product like this?   There are so many people on this planet that hate using disposables, hate throwing them in the landfills, have babies that are suffering from chemical burns and diaper rash, are hurting financially but do not know that a good modern alternative exists to DISPOSABLE DIAPERS! They deserve to know about Modern Cloth Diapers TOO!  And exposure is how it's done no matter what form it comes in.  The more readily available they are, the more baby's bottoms will be in cloth instead of a disposable.  Isn't that the bigger picture here? 

Lets face it, Modern Cloth Diapers ARE going mainstream and it is a very good thing!  I can understand retailers of cloth diapers that have been mainly internet based, who helped grow this industry to what it is today fearing that having FuzziBunz or another big brand in a major Big Box store chain would kill their sales....I disagree.  If modern cloth diapering has gained enough interest and enough momentum to even be IN those stores - it just means even MORE exposure and enough business to go around.

And one more note to ponder to put some minds at ease - a product that is going to get into a Walmart will likely be a less expensive, lesser quality mainstream no bells and whistles product to appeal to the mass consumer - is this your customer?  At $20 its not the FuzziBunz consumer either.  Further, they will likely only carry one brand, one style and limited colors.  That leaves plenty of room for the specialty stores and boutiques to carry the higher end products with more style and flair and features that can be sold at a higher price.  If someone gets hooked on the concept by something they buy or saw at Walmart and then goes searching for bigger and better or more stylish then there will be stores that will be able to meet that need as well. 

Yes, we do have a lot up our sleeves over at FuzziBunz - great things - but one thing people can count on regardless of what direction is taken after Shark Tank is that we will always keep our values, always know where we started and always strive to be a company and a product that people respect.

You can read the Cloth Diaper Guru's blog here

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